INTERGEN (Since 01 Sep 2018) The intergenerational family businesses as a stress management instrument for entrepreneurs
ABOUT INTERGEN PROJECT
The main purpose of the INTERGEN academic consortium is to support different efforts of many people to preserve the family in a respectful way, using the following example as a visualization of the intergenerational businesses linkages:
The grandparents produce apples;
The parents produce apple juice (including the fruits of the grandparents);
The children create an on-line shop and they also sell the apples and the apple juice of their relatives.